Greetings and Salutations

By , 09/12/2009

Hello, and thanks for stopping by. I created this new site for two reasons:

1) I’ve needed a central home for my online activity that could expand and morph as needed. I’ve been blogging occasionally at the Logos blog (the company I work for) since January 2008, but there have often been ideas and topics that I was thinking about or working on that weren’t quite right for that space. (I’ll continue to contribute to the Logos blog as well.) And 140 characters on Twitter isn’t enough to really dive into a topic. 

2) I’m a new adjunct instructor at NYU in the Master’s in Public Relations and Corporate Communications program, and will begin teaching a new course on social media in January 2010. I plan to use this site leading up to and during the course: to bounce ideas around, to communicate with students and others, and to provide a “home” for the course. This course is meaningful to me on a number of levels. I’ve been guest lecturing at NYU since early 2008, and have seen how courses in the program have been incorporating social media into the curriculum. At the same time, a dedicated social media course will provide an incredible opportunity for an in-depth examination of how social media is changing the worlds of public relations and corporate communications. I’m also a graduate of the program that I’ll now be teaching in, so the program, its faculty and students have a special significance for me.

Here’s to good dialogue, thought-provoking questions, and engaging debate. With a healthy dose of fun. Cheers.


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